Ferrari

Sound Design and Music for Ferrari™ 2024 holiday card

We have been asked to work on music and sound design for Ferrari™️ 2024 holiday digital greeting card. Here a detail of how we approaced the appearing of the iconic "prancing horse" logo at the end of the video. We wanted the Ferrari F1cars to be perceived as something etheral. Their roar had to be something from our conscence. We hear the powerful engine far away,almost from another world. It's powerful noise is not diluted but reverbered in eternity.This reinforces the idea of legacy and royalty around the italian brand, renowned globally for almost a century for its eccelence and its visionary approach.

Ferrari is an Italian luxury sports car manufacturer based in Maranello. Founded in 1939 by Enzo Ferrari (1898–1988), the company built its first car in 1940, adopted its current name in 1945, and began to produce its current line of road cars in 1947. Ferrari became a public company in 1960, and from 1963 to 2014 it was a subsidiary of Fiat S.p.A. It was spun off from Fiat's successor entity, Fiat Chrysler Automobiles, in 2016. The company currently offers a large model range which includes several supercars, grand tourers, and one SUV. Many early Ferraris, dating to the 1950s and 1960s, count among the most expensive cars ever sold at auction.

Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where its team, Scuderia Ferrari, is the series' single oldest and most successful. Scuderia Ferrari has raced since 1929, first in Grand Prix events and later in Formula One, where it holds many records. Historically, Ferrari was also highly active in sports car racing, where its cars took many wins in races such as the Mille Miglia, Targa Florio and 24 Hours of Le Mans, as well as several overall victories in the World Sportscar Championship. Scuderia Ferrari fans, commonly called tifosi, are known for their passion and loyalty to the team.

Ferrari is one of the world's strongest brands, and it maintains a brand image built around racing heritage, luxury, and exclusivity.

Creative Direction ⁄ Agency ⁄ CGI Subdivision